Nike Corporation as a corporate tyrant Article Example | Topics and Well Written Essays - 750 words

Nike Corporation as a corporate tyrant - Article Example A person reading the author’s view that has no knowledge whatsoever of what Nike is all about mind get the erroneous idea that Nike is an evil empire. This essay evaluates Nike Corporation to determine if their practices are hurting or helping workers and other stakeholders. The way the author describes Nike is a bit bias and solely based on some isolated incidents in the past when Nike had true sweetshops in certain locations where they violated the human rights of its workers. These events took place in the late 1990’s and the company had to pay the consequences of their actions. The bad press associated with these events hurt the company’s brand image and corporate sales. Since then Nike Corporation has continued its presence in many developing nations. It is true that Nike pays what would seem to an American citizen like the daily salary of an American citizen in the 1900, but we must consider the reality of the cost of living of many of these developing nations. One US dollar in places like the developing nation of Vietnam can probably provide three meals for an entire family during a day. In the US with a dollar you can buy one hamburger. Nike is also bringing others benefits to the Vietnamese workers and their economy in general. Wo rkers receive benefits such as free or subsidized meals, professional devilment, stability, and educational opportunities. The state benefits when multinational corporations such as Nike penetrate their marketplace from technology transfers, additional taxing revenue, and infrastructure improvements. The article then moves on to describe an alternative perspective of Nike based on the views of Vietnamese citizens. For the author does not agree with the perspective of the Vietnamese people. Despite that fact the author provides a good unbiased description of their feelings and overall perspective about Nike. The average monthly salary of a Vietnamese worker working for Nike is $54 a month.