Monday, August 19, 2019

Ballistic Missile Defense Essay -- American Government, Nuclear Arsena

INTRODUCTION Today we live in a time where developing countries and terrorist organizations are vying for world power. A common way this is attempted is through the attainment of nuclear arms and delivery systems for them namely Intercontinental Ballistic Missile (ICBM). Many of these countries are hostel to the United States and her allies. Also the existence counties with large nuclear arsenals such as Russia, increase the chance of an accidental launch. In order to counter threats form rouge nations and accidental ballistic missile launches, the United States should pursue development of a missile defense system. COLD WAR AND THE ABM TREATY The first ICBM, The R-7, was developed by the Soviet Union in 1953 (Korolev). After this event, both the Soviet Union and the United States started to develop and deploy increasingly powerful and accurate ICBMs. This build up of powerful weapons caused an escalation in tension between the U.S. and the USSR, both expecting an attack at anytime. The potential destructive force the weapons had and the high tension environment led to the theory of MAD or mutually assured destruction to come into existence. This theory works on the principle â€Å"that deterrence against a nuclear attack was to be maintained through the ability of each side to inflict an unacceptable degree of damage† (Lettow 22). MAD is the thing that kept nuclear Armageddon form occurring during the Cold War as both sides new that if they launched an all out attack, the other side would as well, destroying both. MAD relies on an equal balance of force, so that no one country feels like they could come out ahead in a nuclear war. Many top strategic experts were concerned that ABM systems could destabilize this delicate ... ...3). Although this is not a small amount it is a large improvement over the 1.2 trillion dollars required for a SDI scale project. The benefits conferred by this kind of plan: protection against small scale ICBM attacks and TBM attacks is worth the price. â€Å"The ultimate goal of missile defense is to convince countries that ballistic missiles are not militarily useful or a worthy investment and placed doubt in the minds of potential aggressors that a ballistic missile attack against the United States or its allies can succeed† (Missile Defense Agency). This form of missile defense would act as a deterrent to those countries to whom MAD does not apply. Countries hostile to the U.S. would be discouraged from attempting to use ballistic missiles against the U.S. in any first strike or strategic ways as it would provide no tactical advantage(Kaufman 116).

Sunday, August 18, 2019

Shoppers Beware Essay -- Internet Shopping E-commerce Web Papers

Shoppers Beware Today the Internet provides a vast number of services to people all around the world, and is a way to make life easier. People can purchase everything from groceries to drugs (legal and illegal), skateboards to automobiles, land and houses, not to mention all the items that people auction off at places like ebay.com and ubid.com. There was even a high school girl, freshly turned 18, who decided to auction off her virginity. But that creates an entirely different discussion topic. Right now people all over the world use online shopping instead of actually traveling to the store. Shopping online is a way of conveniently purchasing things from the comfort of your own home. People no longer have to get dressed, comb their hair, or put on makeup. Despite all the conveniences of shopping online, the growing dependency on the Internet as a medium of communication will slowly begin to adversely affect society as we know it. As I was browsing through the L.A. Times, I came across an interesting article, written by Christine Frey, entitled You Can Rest in Peace After Choosing Your Burial Option. The article informs readers of the growing trend in Internet funeral services. It appears that the Internet houses dozens of shops ready to sell you the latest in burial options, from pet caskets to mausoleums (1). Possibly one of the largest Internet funeral services, Webcaskets, offers a huge selection of caskets. With prices ranging from as little as $50 for a cardboard cremation casket to as much as $11,000 for a solid walnut casket with velvet interior and a range of burial options. Webcaskets also carries special art caskets as well as a variety of urns, which start at under $100. In addition to a huge selection, Webca... ...ym to the word lazy. Be warned, Forster agrees that the Internet can be a dangerous tool when abused by society. Who is to say that 50 or 100 years from now things wont be exactly as Forster foretold? Living as a swaddled lump of flesh (Forster 187) in a small room, something resembling a bee cell (Forster 187), with only a chair and a reading desk is not the way to live. Unless we realize the dangers of the Internet and machine dependency Forsters future, could become ours. Works Cited Frey, Christine. You Can Rest in Peace After Choosing Your Burial Option. January 31, 2002. L. A. Times. 28 February 2002. Forster, E. M. The Air-Ship. Composing Cyberspace. Ed. Richard Holeton. San Francisco: McGraw-Hill, 1998, 187-195. Holeton, Richard. Composing Cyberspace. San Francisco: McGraw-Hill, 1998.

Saturday, August 17, 2019

Ted Baker

The brief was to create an integrated campaign that articulates the Ted Baker brand in one of these four categories; watches, eyewear, footwear and fragrances. Free to work in any media and it can be displayed in the store swell as in the public domain. Using the Ted baker logo within the designs, free to work in any style and using any media. The requirements for the brief were simply 4 posters relating to the certain category we had chosen. Anything else provided would be optional extras. These posters would support the brand and help push the boundaries in terms of styling, attention to detail and quality. Sources of research were initially just images online, billboards etc.. I found with Ted Baker that their advertising campaigns were pretty limited. In Cabot Circus there's a Ted Baker store with a few bits and bobs dotted around but they don't sell glasses anyway so most of my research was left to depending on online resources. My research consisted of images with Ray-ban, their campaign ‘Never Hide' is really well known and is very recognised, really different posters are designed which is shown in my research. My final ideas were very professional and I feel they related to the brand, I felt they were quite strong. Using Photoshop I played about with imagery and layers, I chose a few high resolution images which I overlaid and edited in Photoshop. Then I chose a border which I also overlaid and played about with, I wanted a grungey feel but at the same time I wanted it to be simplistic, similar to the work i would imagine Ted Baker to look like/And want to put up around shops etc.. After experimenting with backgrounds, I finally came up with one final browny/cream coloured type background with a black border, I then edited this in Photoshop and then played around with effects and eventually came up with inverting it and then playing about with the colours, finally I had a red, blue, green and black one. I then started playing about with vectors of glasses and chose 4 different pairs of glasses online and then drew around them with the pen tool. Initially I had live traced them and then live painted, but I felt drawing them with the pen tool was much more accurate and precise, it also meant it was easier to edit the colours if I did need to change the colours for whatever reason. I would've preferred to have the posters at a bigger scale, maybe A2 as I feel in a shop these would suit the shop more rather than an A3 poster, it's not massively noticeable. I used bright colours which had been lowered in saturation so they didn't stand out so much. I sed the typeface future which was the closest to the Ted Baker Logo typeface as I could get. I used 2 taglines; including â€Å"essential eyewear† and â€Å"eye candy†. I wanted to keep what I was saying professional. The posters all flowed and kept certain things the same, meaning the layout, typeface, background style and positioning of the text. Throughout this brief I took a different approach to how I would normally, I visited the Ted Baker shop because the poster s would be if printed, put up around the store in bigger. The targeted audience are lovers of glasses, Ted Baker or not. I wanted to keep a simplistic feel but at the same time make it very professional, which is different to a lot of the work I would usually produce. I learnt certain simple things in Photoshop which I didn't know before, ‘overlaying' etc. I feel I have successfully met the brief and produced some nice final outcomes which meet the requirements and are aesthetically pleasing.

Drug Testing Welfare Recipients †Article Analysis Essay

Jonathon Walters author of â€Å"Should Welfare Recipients be Drug Tested?† published an article on March 13, 2012 for Governing: The State and Localities that provided readers with several points of interest when discussing drug testing welfare recipients. Walters states in his article â€Å"According to the National Conference of State Legislatures, almost two dozen states are considering bills that require drug testing those either applying for or receiving public benefits, a policy that has been cut down in the courts before because the Fourth Amendment grants that every individual â€Å"be secure in their persons, houses, papers and effects against unreasonable searches and seizures.† (Should Welfare Recipients be Drug Tested? para 1.) This paragraph explains that states are having difficulty passing this bill because the government feels that it violates American’s 4th amendment. Walters brings up arguments from both a favoring side and an opposing side. Favoring sides would not want to give someone government benefits if they are using the benefits to support a drug habit and could save the government money by denying applicants. The opposing side feels that drug testing would come to a great expense to the government and rather than drug testing an individual who needs help because of their drug addiction other programs such as rehab would save money to local, state and federal governments. The author feels that both are good arguments. To further continue on the opposing side of drug testing welfare recipients; Walters explains that â€Å"Drug testing is expensive. Tests cost anywhere from $35 to $75 to administer, according to the liberal-leaning Center for Law and Public Policy. By their math, it would cost anywhere from $20,000 to $77,000 to catch one drug abuser.† (Should Welfare Recipients be Drug Tested? para. 4). On the favoring side legislators have a different calculation and use evidence that biometric screenings such as finger printing lower numbers of participation among welfare recipients. States that do not participate in finger printing have more people applying for welfare. Walters feels that this would be a â€Å"cynical† way of lowering costs. Opposing sides also feel by isolating those who are at risk, for example ex-felons may lead them down a wrong path again because applying for welfare is much harder, therefore, costing the government more money by putting them back in jail and providing them with treatment. Walters asks how will the government determine who receives welfare and how do we make sure that the wrong person doesn’t receive it? Technology will help determine that mistakes won’t be made. â€Å"The public, in general, supports providing help to those who really need it. In that regard, states and localities are developing much more precise tools — mostly thanks to improved information technology — to ensure that only those who qualify for benefits receive them (and, not incidentally, to ensure that those providing services aren’t gaming the system).† (Should Welfare Recipients be Drug Tested? para. 8). Overall, Jonathon Walters remains neutral throughout the article and provides detailed rebuttals for both opposing and favoring sides. He agreed that both sides had good arguments and in the end it would be up to America in the long run to decide what is best for its people. References Walterss, J. (2012, March 13) Should Welfare Recipients Be Drug Tested? Governing: The States and Localities. Retrieved from: http://www.governing.com/topics/health-human-services/testing-welfare-recipients-drugs.html

Friday, August 16, 2019

Marketing Research on Tea Industry in India

MARKET RESEARCH ON MAJOR TEA BRANDS IN INDIA Siddhartha Lodha PG-A History of Packed Tea in India The history of tea dates back to 750-500 BC. Researchers have found that the cultivation and consumption of tea has been taking place since more than a thousand years. However, commercial consumption of tea started with the British rule. It has now become a part of the Indian culture. Tea laid it’s foundation in India at the turn of the 20th century, when the major emphasis was on the exports of Tea.Earliest reference to a domestic market came from MacKay of Brooke Bond. Equipped with capital and premises, Mackay settled down to serious business. Mackay clearly identified his objectives as to pick up teas suitable for Brooke Bond blends at home, rather than getting them at London and to create and make profitable, a packet and blended tea trade in India and generally in the East. In the early 20th Century, much of India was orthodox and all foreign habits were considered alien and against Indian ethos and culture.In fact, later, when tea was officially promoted by the Tea Market Expansion Board, strong religious pressure groups launched antitea campaigns against tea drinking. The domestic market was very small and hardly able to sustain. Packing material, mainly caddies and cardboard cartons, were imported the UK and the tea was floor-blended and hand-packed. Sales totalled around 17,000 lbs. and the whole operation produced a loss without inclusion of overheads and other costs.It therefore needed a great commitment to persevere this kind of a venture. Backed by the promotion and propaganda efforts of the Tea Market Expansion Board that became the Indian Tea Board through the pioneering efforts of Brooke Bond (more about this later), a strong demand was created for tea as a beverage and the Indian masses avidly took to tea. However, much of the fallout of this phenomenon went to loose teas because of the price factor, so we see a strange development in the p acket teas trade in India.In the early years, i. e. the first three decades of the century, the trade was predominantly in the hands of foreign companies and the incipient demand was centered on a small segment, introduced to tea through the Western industrial civilization. The early brand names were based on colors — Red label, Violet label, Green label. The first sale record in India was in April 1903 and the entry reads: Red Label †¦ 720 lbs. Violet Label †¦ 300 lbs. Green Label †¦180 lbs. The fact that Brooke Bond Red Label recorded 720 lbs. as a very auspicious augury for this famous brand, which attained dizzy heights in later years to become the largest selling brand in the world. The early entrepreneurs of packet tea marketing realised that if the trade had to expand, the purchase price of the tea had to be more affordable for their Indian consumer and the tea had to be better presented. In India however, the main consideration was price, one that the l ower economic section of the Indians could afford.When the brands were first launched in the first decade of the century, the cost of the tea in the packet was roughly 60% of the total price. Despite this, prices were considered high. But the demand had been created and was snowballing — opening the floodgates to loose teas, which were at least 20% cheaper than the corresponding tea in packets. Opinions on the worth and prospects of the internal business seemed gloomy. One opinion was that â€Å"Indians can never become tea-minded†.This was based on the English custom of brewing tea in pots, using a long leaf — a leisurely and luxurious habit. It is interesting to note that very early in the century, the marketers of packet tea recognised that if tea had to be made popular among Indians, it had to be presented differently, keeping in mind the Indian cooking habit of boiling. So dust tea was born. ‘Kora’ was the first brand to be introduced by Brooke Bond in paper form packets. The real expansion of the packet business in India came in the early l920s, with the introduction of the direct selling system by Brooke Bond.As was said earlier, the distribution was left in the hands of distributors and stockists who could do a maintenance job but could not do anything to create demand. The depot system or direct selling system helped in introducing tea to the vast population of India but it meant a heavy investment in marketing in the earlier years. It helped in establishing a two-way communication between the salesman and retailer and cemented a personal relationship between them. For a product like tea, where freshness was an important factor, it helped in ensuring stock rotation.Under this system, the companies like Brooke Bond and Lipton, who followed suit through their own personnel, called on all retail outlets on a regular basis and supplied tea on a cash-on-delivery basis. There was no need for the retailer to carry any large inventory, as the calls were on a weekly basis. The system backed by the effective propaganda by the Tea Board really sparked off a consumption explosion, taking India to the position of the largest tea-drinking nation in the world. Today tea has become established as a food habit in all socio-economic sections.In India, tea is an essential item of domestic consumption and is the mostly consumed beverage. Further, tea is the cheapest beverage amongst all the beverages that are available in India and it is very popular amongst all sections of India society. The Indian tea industry engages around 20 lakh of workers, directly and they mainly represents the under privileged sections of the India society. The Tea Business in India registered a total turnover of Rs. 10,000 crore in the previous year. Top Tea Brands in IndiaBrooke Bond has touched millions of consumers with a range of tea offerings appealing to the diversity of their tastes. It has the strongest foothold amongst any of the tea brands in India and touches the homes of over 500 million consumers. The values and personality of the master brand Brooke Bond reflect a warm, sociable, approachable, perceptive and dependable entity. Brooke Bond is the tea expert that selects the best at every stage – from the garden to the cup. The brand, therefore, is seen to offer the appropriate teas for all tea moments in the consumers' lives.Brooke Bond offers a strong portfolio of four sub-brands namely, Brooke Bond Taj Mahal, Brooke Bond Red Label, Brooke Bond Taaza & Brooke Bond 3 Roses. The range offers a full variety of benefits as well as price points to cater to diverse sections of society. For over 4 decades, Taj Mahal has been the gold standard of tea in India. It has been a pioneer of innovations in the Indian tea market First Premium Tea Brand First to introduce tea bags First to usher in new formats and concept, like instant tea – Dessert Tea Brand ambassadors personify the true essence of Taj Mahal (Ustaad Zakir Hussain, Saif Ali Khan)Red Label contains natural flavonoids that helps improve blood circulation and keeps you healthy. Red Label Natural Care has a mix of 5 Ayurvedic ingredients like Tulsi, Ashwagandha, Mulethi, Ginger and Cardamom. Red Label Dust has strength, taste and comes with the Red Label promise of great quality. Red Label Special has extra-long leaves to give you great taste, colour and superior aroma. Entered the lives of the contemporary Indian housewife in the 1990s. Unique and refreshing blend of tea that's sprinkled with fresh green tea leaves.It's her daily cup of joy that helps her to refresh and connect with her inner self and aspirations. The advertising communication for Taaza is a reflection of this relationship. Chronicle of the aspirations of a housewife over the past two decades. 4th largest tea brand in India with a portfolio spanning in both leaf and dust segments. 3 Roses which was synonymous to the trinity of perfect colour, perfect strength and perfect taste 3 Roses stood as the bedrock for strengthening a married couple's relationship with each other 3 Roses has redefined the nature of relationship shared between married couples in IndiaBrooke Bond Sehatmand (Arogya) was launched in early 2010. Brooke Bond Sehatmand with Vitamin Power, helps to keep families healthier through their favourite daily beverage 3 cups of Brooke Bond Sehatmand helps to satisfy 50% of the Recommended Dietary Allowance (RDA) of Vitamins B2, B6, B9 and B12 Brooke Bond Sehatmand successfully runs the ‘Sehatmand Parivaar, Sehatmand Bharat’ movement – an initiative to reach and make a difference to 500 million families across villages in India through education on health and nutrition. nd most trusted beverage brand in India Market leader measured by volume and value branded packet tea Has transformed the way beverages are marketed by positioning tea as a catalyst for social change Promotes social awakening and action through its landmark ‘Jaago Re' marketing campaigns References: 1. History of Packet Tea : http://www. contemporarybrokers. com/item. aspx? id=100 2. Brooke Bond Brands : http://www. brookebondhealth. com/our-brands. asp 3.

Thursday, August 15, 2019

Response to Decolonizing the Mind

In â€Å"Decolonising the Mind† Ngugi Wa Thiong’o makes the call to African writers to begin writing literature in their own languages, and to make sure that literature is connected to their people’s revolutionary struggles for independence from their colonial regimes. He begins with the historical meeting he was invited to with his fellow African writers in Kampala, Uganda. In this conference, writers who wrote their stories in African languages were automatically neglected.He also continues to point out about how English and other European languages are assumed, until today, to be the natural languages and unifying forces in both literature and political views among African people. For instance, to explain his point, Ngugi uses Chinua Achebe, one of the major African writers, who embraces the use of an English Language in his works. Ngugi quotes â€Å"For me (Achebe) there is no other choice, I have been given the language and I intend to use it† (Achebe , 62).Finally, Ngugi concludes that writing in African languages is a necessary step toward cultural identity and liberation from centuries of European exploitation. Firstly, I support Ngungi’s claim that an educational system that focuses and embraces only foreign works, such as language and culture is destructive: â€Å"Thus language and literature were taking us further and further from ourselves to other selves, from our world to other worlds†(266). Obviously, there is a need to create a literature that embraces the real African experience starting from the perspective of the locals, not the intruders.The local language is an integral part of conveying that experience, this is simply because much of the local tradition is preserved in that language. For example, Ngugi insists that stories and songs are effectively passed down from one generation to the next through oral (story-telling), and the fact that both the story teller and the listener are interested and inv olved in the conversation. Therefore, the benefits of embracing and working in the local language and within the local traditions bring the entire community together.Secondly, I support Ngugi’s view that colonialism has deemed African languages unworthy of use – both by the colonizers and the colonized. He explains how a â€Å"cultural bomb† was dropped on Africa so the minds and consequently the resources of Africans were controlled. In my view, not only colonizers understand that it is not enough to take over Africa with guns alone, but they also need to take over the mind of its people through language and the fine education they offer through that language.This is seen in the schools where European languages are idolized, in the streets where African languages become synonymous with the language of the peasantry, and at the prison cells were those African writers who choose to stay true to their mother tongue are held. I strongly agree about Ngugi’s c hoice to write only in Gikuyu rather than English language: â€Å"I believe that my writing in the Gikuyu language, a Kenyan language, an African language, is part and parcel of the anti-imperialist struggles of Kenyan and African peoples† (267).He reminds me my native country, Kenya, and Kamba is my mother tongue, so if I choose to write in Kamba as Ngugi did, I will not be doing something abnormal. It true that â€Å"imperialism† has turned African people’s minds upside down: African people view abnormal as normal and normal as abnormal. For example, Europe and America became rich and continue to get rich from using both Africa’s natural and human resources, but African people are made to believe that they cannot become poverty free without European and American intervention.Therefore, Ngugi’s decision to abandon English completely in his writings and embrace Gikuyu in attempt to align himself with the people (Gikuyu-speaking population) is one s tep toward cultural identity and independence from European exploitation. I also agree with Ngugi that colonization is not simply a process of physical force rather â€Å"the bullet is the means of physical subjugation, and Language is the means of the spiritual subjugation†(265).In Kenya, colonization propagated English as the language of education; as a result, oral literature in Kenyan indigenous languages gradually faded away. This is devastating to African literature because, as Ngugi writes, â€Å"language carries culture and culture carries, particularly through orature and literature, the entire body of values by which we perceive ourselves and our place in the world†(267).This means that Language as culture, it expresses and carries the culture of people; therefore, it becomes the storehouse of its images, ideas, wisdom, experience and history. It ties me to my people and becomes part of who I am. And finally, language as culture, it shapes how I look at the w orld and myself. Lastly but not least, I think â€Å"Decolonising the Mind† is an integral to understanding an anti-colonialist struggles. Europe and America view colonialism in terms of the most visible aspects of a nation, namely its leadership.People fail to see and recognize the long-term effects of colonialism, such as the widespread poverty. Decolonizing the Mind reminds me of another aftereffect, specifically, the domination of language by the Western World. In a sense, the language barrier enables social apartheid where legal separation is considered anachronistic. By dominating African languages, and asserting the superiority of European ones over them, Western nations, including some African nations, do perpetuate a system where educated whites rise to the highest.As a result, native Africans resign to the working classes and peasantry. This domination of language effectively prevents any native African from rising into intellectual ranks because, as Ngugi puts it, the use of European languages splits African soul in two, forcing him to give up his roots if he wishes to climb the social ladder. Work Cited Currey, James. â€Å"The Language of African Literature† Decolonising the Mind: The politics ofLanguage in African Literature. London: 1981. 263-267

Wednesday, August 14, 2019

Marxism

  The United States prides itself on being the epitome of a successful free market society, with its democratic ideals working in perfect conjunction with its capitalist economy.   Additionally, it also bases much of its existence on the freedom of religion, though government leaders still take many measures to ensure that their particular religious beliefs take precedence over secularism.   However, like few other countries on the planet, the U.S. could succeed as a communist nation if it were to adopt a few of Karl Marx’s simple precepts and abandon some of its current practices.With its increasingly secular population and views, as well as its democratic ideals that lend themselves well to the collectivization encouraged by communism, the United States could completely remove God from consideration in the country’s legislation and create a strong social welfare system that protects workers and the poor far better than current standards allow.While religion is f irmly protected in the Constitution, the freedom from religion is just as important, though often ignored.   Politicians often rely on their religious beliefs and voting populace to propose religiously-oriented legislation, most of the time despite the widespread secular ideals of most Americans.   A current example of this is stem cell research, which is firmly opposed by President Bush and many religious factions and politicians who foist their views of morality on the rest of the country that believes stem cell research is in the best interests of human progress.While morality has its place in society, reason can lead to just laws that most can agree upon, and religious sentiment should not be involved in legislation or its opposition whatsoever.   For Marx, religion is a type of illusion, used to control the populace, as well as to retain the power structure of those at the highest levels of society.   In America, this can be seen in the powerful sway that religious fact ions have on politicians, even in spite of an increasing secularization.Marx was a fervent supporter of social criticism, and he believed that the criticism of religion was foundation of all social criticism.   In his view, he found it to be a type of illusion.   Marx believed that man makes religion, not vice-versa, and in creating God in his own image, man had â€Å"alienated himself from himself† (Marx, 1978/1848, p. 53).   This means that man has created a greater being in contrast to himself, reducing himself to a despicable creature that needs both the dogma of the church and the laws of government to guide and control him.Marx described religion as the, â€Å"sigh of the oppressed creature, the sentiment of a heartless world, the soul of soulless conditions,† adding that religion was â€Å"the opium of the people† (1978/1848, p. 54).   In the United States, religion is afforded all kinds of special protections, including tax breaks that surely cos t the country billions of dollars a year.   Religious institutions receive donations from their constituents and are not required to pay anything to the federal government.In a Marxist America, provided that religion is still protected by law, the first step would be to tax religious organizations as any other company.   Perhaps once religions are taxed the same as any other organization that makes money and owns property, the next natural step will be that they no longer have the power sustain themselves and people will be free to pursue a life free of religion, and therefore free of illusion.To Marx, religion prohibits man from realizing himself as the center of his existence, an in place, creates an environment in which religious belief dictates his action.   Men can never be free, as long as they accept their existence as subservient beings, indebted to an omnipotent Supreme Being or organization dedicated to perpetuating belief in such a thing.   Marx believed that if r eligion were abolished human beings would overcome their self-inflicted alienation.   The abandonment of this illusion, in Marx’s view, could be one of many crucial steps mankind towards advancement.After religious sentiment and the power the religious factions hold over the populace has been displaced, America will be more receptive to other aspects of Marx’s communist philosophy.   While it may be a difficult task to ask those with great wealth and influence to sacrifice either, including corporations that virtually run the country, but it is necessary to create the kind of equality promised by democracy, and guaranteed by communism and withheld by the inequality of capitalism.   Marx claimed that in a capitalist society the struggle between the working class, or proletariat, and the ruling business class, or bourgeoisie, would eventually end in the formation of a new society, a classless society: â€Å"Society can no longer live under this bourgoeisie, in oth er words, its existence is no longer compatible with society† (1978/1848, p. 483).Corporations and individuals with immense wealth would be required to sacrifice a significant portion of their wealth to contribute to the overall health of the proletariat.   Even if someone like Bill Gates was required to hand over ninety percent of his wealth, he would still have hundreds of millions of dollars left.   When one considers that a salary of fifty thousand dollars a year is considered not only adequate to live in the United States, but decent, it signifies that the disparity in wealth created by unchecked capitalism.   The situation created by the immense disparity of wealth also contributes to what Marx sees as an increased alienation between the people of the nation, and in the U.S., this situation has become apparent in recent years as the rich get richer and the poor get poorer.This contributes to the classes become hostile towards each other in Marx’s estimation: â€Å"Freeman and slave, patrician and plebian, lord and serf, guild-master and journeyman, in a word, oppressor and oppressed, stood in constant opposition to one another, carried on an uninterrupted, now hidden, now open fight, a fight that each time ended, either in a revolutionary reconstitution of society at large, or in the common ruin of the contending classes† (1978/1848, p. 483).   Though class struggle in America has largely been relegated to race struggle, which is almost the same considering that most racial riots center around impoverished people looting, the potential exists for further complications if the wealthy in America are not willing to compromise and share the wealth.   Alienation even exists in America between men and women, where women are notorious for making significantly less money than men.   In a communist society, women would no longer be relegated to quasi-second class status.A communist America would not only provide more opportunities for workers, but would also help relations between different races and genders.   Amongst the many little-known facts about the philosophies of Karl Marx, was his support for women’s liberation in a time when they did not share the privileges of men.   He believed that this would encourage greater equality within societies, therefore making life better for the society as a whole.   More than a century ago, many years before women were allowed to vote in the United States, Marx wrote of his views towards women’s rights.In the modern bourgeoisie society, Marx explained in so many words, that women in a capitalist system were nothing more to men than another instrument of production.   Men, who controlled the world as wells as it’s productive forces, also controlled women.   Because the instruments of production are to be exploited, women are exploited.   With the abolition of the bourgeoisie society, women would be free from every form of prostitution, public or private.   For the Communists, there was, â€Å"no need to introduce community of women; it has always existed almost from time immemorial† (1978/1848, p. 488).But traditional capitalistic values make this fact all but impossible to notice, and in the United States, the quiet discrimination against women, largely inspired by the centuries of dogmatic religious misogyny, would be eliminated, and along with it, the alienation felt between people.   Otherwise, further alienation between people will take place.Marx applied this idea of alienation to private property, which he said causes humans to work only for themselves, not for the good of their species.   Because capitalism has its roots in private ownership, he felt that it created an environment, ripe for greed and avarice to develop: â€Å"The bourgeoisie keeps more and more doing away with the scattered state of the population, of the means of production, and of property† (1978/1848, p. 483).   Ã ‚  The control imposed upon the proletariat by the bourgeoisie in the United States reflects many of Marx’s fears, as people fall under the sway of Walmart, utility monopolies, and media confusion.   This state prevents man from focusing on cooperating, and maximizing their potential, whereas a Marxist society would be one that would provide for all.A communist United States is a highly unlike, but possible if certain segments of the population are willing to listen to reason and make certain sacrifices.   Religion is a key in building the foundation for a communist society, as the religious organizations that enjoy tax protection must be treated equal to other companies.   Corporations and individuals must be willing to make sacrifices concerning individual income and pay a significant amount of taxes to help those less fortunate.After all, it makes little sense to keep one’s neighbors hungry.   And, though communism has been considered revolutionary for over a hundred years, a communist revolution in America can begin only with the conscientious objections of the working class.   Anyone with ample reason would be able to see the benefits of helping their fellow man, and the benefits of pooling the nation’s collective talents towards a common goal.   In the end, it relies on those that are currently oppressed to make their voice be heard and heed the clarion call of Karl Marx: â€Å"WORKING MEN OF ALL COUNTRIES, UNITE!† (1978/1848, p. 500).Works Cited:Marx, K. (1978/1848). Communist Manifesto. The Marx-Engels Reader. Trans. Tucker, R.C., Second Edition. New York: W. W. Norton.